Surf Excel Marketing Mix (4Ps) Strategy | MBA Skool-Study ...
Apr 19, 2020·About Surf Excel: Surf Excel is a laundry detergent line of products. The brand is owned by Hindustan Unilever Limited (HUL). Surf Excel was first launched in Pakistan in 1948 under “Surf” brand name. The brand was launched in India in 1959 after HUL’s another brand Rinso failed. It is one of the oldest detergents in India.